There are different reasons why your business name might need to be manually reviewed. One possibility is that you used a word that is not in the dictionary (for example, a word that is spelled wrong, a slang word, or two words without a space between them). Another possibility is that you used a word that is restricted or not suitable for a business name. Business names that need manual review have to be checked by ASIC to make sure they are appropriate.
If your business name is not accepted, you can apply again with us using a different name that is available. You don't have to pay any extra fee for this.
Please contact our support team if you would like further clarification on the availability of your name.
IMPORTANT: We also have an in-house branding team who can help you with any aspect of your business name.